CEA investigating 20 cases for infringement of ad guidelines
CEA investigating 20 cases for infringement of ad guidelines
Posted: 01 September 2011 1535 hrs
SINGAPORE: One month after its new guidelines on ethical advertising came into effect, the Council for Estate Agencies (CEA) said it is investigating 20 cases for possible infringement.
CEA’s director for regulatory control, Mr Lee Say Kee said dummy ads, which advertise fictional properties or properties which do not have the owner’s consent remain the most serious.
Others include advertisements that omit important information such as the salesperson’s registration and contact numbers.
CEA also said it has an in-house team to scan online property portals, classified ads and flyers.
But about half the cases under investigation are from complaints from the public.
The council said the larger agencies have put in place checks on their sales agents, but there remain concerns over smaller estate agencies.
Local estate agency PropNex, which has some 4,500 registered agents, said it has a system where a team vets soft copies of its agents’ advertising material.
PropNex Agency vice-president Lim Yong Hock added that agents find the process more troublesome and time-consuming, but will have to understand that it’s now an industry necessity.
- CNA/cc
Source : Channel NewsAsia – MediaCorp Pte Ltd Copyright
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