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Raising service quality at Singapore Housing Board the IT way
By AMIT ROY CHOUDHURY
THE Housing Development Board (HDB), which is responsible for providing homes for more than 80 per cent of the population in Singapore, needs to be able to store a huge amount of data and have constant access to this data. To address this challenge, HDB decided to look for an information management solution that would meet its needs when it decided to upgrade its IT infrastructure a few years ago.
Mr Leong: ‘The new IT system had to satisfy HDB’s needs then and be able to grow with HDB.’
‘Not only did the new system have to satisfy our needs then, it also had to be able to grow together with us,’ HDB’s director of information services, Leong Chin Yew, told BizIT. The paperwork associated with some 2.6 million customers and 880,000 dwelling units, as well as rising customer expectations, is a constant strain on HDB’s limited budget and resources, he said.
‘HDB is continuously seeking new solutions to cope with these demands and bring the level of customer service across all branch offices to greater heights.’
Among the many products that HDB evaluated, IBM’s content management solutions were able to meet its criteria. ‘It also integrated well with our existing investment which translated to a lower cost of adoption,’ he said.
A new business model to address these challenges was piloted at the Jurong West Branch Office with the launch of Pioneer Service Centre in November 2004. ‘The new model maximised HDB’s resources and provided a cost effective way to deliver better customer services.’
The HDB official noted that IT, coupled with business process re-engineering, has played a critical role in enabling this new business model. ‘This model has been rolled out progressively to other branch offices.’
Mr Leong noted that file-less operations is just one of the four key elements of the new branch office business model. The others are business process management, customer relationship management strategy and branch office IT consolidation.
Talking about the file-less operations, the HDB official said that the implementation of content management solutions to convert hardcopy records into electronic format eliminated the need to store hardcopies of lessees and tenants files in the branch office.
Before this solution was implemented, the filing room in each branch office took up, on average, about one-sixth of the office space. With all files becoming electronic, paperwork is also reduced and this allows HDB to provide a better service. ‘Customers enjoy a higher quality of service with a faster turnaround time.’
Giving an example, Mr Leong pointed out that it takes seconds instead of minutes for staff to retrieve the required documents while responding to a customer’s query.
‘Branch office processes are no longer dependant on the availability of physical files. Furthermore, it allows multiple accesses to the documents, for example, headquarters sections and branch office staff can access the same document at the same time.’
He added that security and access control are also in place. This has resulted in service improvements where customers can approach any branch office with their queries instead of being restricted to their managing branch office. With the conversion to the file-less operations, the paper-based workflow processes were also re-engineered and automated.
New application systems were developed and existing systems enhanced to support the electronic workflow, Mr Leong said. ‘The electronic workflow enables the branch offices to bridge the geographical distance between different HDB offices to work virtually as one. It also enables the tracking of business transactions, thereby ensuring that they are completed in a timely manner, enhancing customer service.’
The new business model is also enabled by extending and speeding up the implementation of the CRM (customer relationship management) initiatives, Mr Leong noted. ‘One of the key initiatives is the consolidation of various customer hotlines into a single toll-free branch office service number and the setting up of the virtual call centre.’
He added that the implementation of a customer service portal that rides on VoIP (Voice over Internet Protocol) technology presents HDB customer service officers with a holistic view of the customer to enhance customer service. ‘Another key initiative is the implementation of Web services that integrate HDB services across multiple government agencies and private sectors.’
Apart from this, HDB has also implemented additional and enhanced services via existing service channels ranging from service counters, the Internet, automated telephone enquiry to self-service kiosks.
The HDB official added that the IT consolidation exercise in which servers were relocated from branch offices to the HDB’s Data Centre has also resulted in a more reliable and secure IT infrastructure.
With its success, the system has been implemented at all HDB branch offices. With all these improvements, there is better customer satisfaction from faster turnaround time, for example, approval for some online applications can be obtained instantly, Mr Leong said.
He added that customers need only call a single hotline for branch office services since customer service officers from any branch office will be able to serve them. Also, access to branch office transactions is available through the Internet via HDB’s e-Services sub-portal 24 hours, seven days a week.
Finally, it has resulted in higher staff productivity by removing manual and paper-based processes and this has resulted in higher staff morale due to improved processes and job worth.
This project was the winner of 2005 MIS Asia IT Excellence - Best Business Enabler (Government) Category.
The award was conferred in recognition of HDB’s excellence in planning, management and the deployment of technology with the emphasis on Strategic IT management to enable this new business model for branch office operations.
This is brought to you by IBM The Innovators’ Innovator
Source : Business Times - 30 Jun 2008
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Singapore, HK tax systems seen as most fair
They score on simplicity and transparency in ACCA survey
By MICHELLE QUAH
(SINGAPORE) Singapore and Hong Kong have the fairest and most transparent tax systems, out of six major developed countries, says an international study of finance professionals.
Australia, the United Kingdom and the United States fared less well - being ranked as having complex tax systems with their volume of laws, directives and regulations.
The study, by the Association of Chartered Certified Accountants (ACCA) surveyed members in Australia, Canada, Hong Kong, Singapore, the UK and the US - a spread of different types of economies with varying levels of complexity in their tax systems.
Respondents ranked the various tax regimes according to how ‘fair’ they were, relative to one another, looking at the ’simplicity’, ‘transparency’ and ‘burden’ of each regime.
For the purposes of the survey, ACCA defined ’simplicity’ as the ease by which one could calculate one’s tax liability, the number of tax rates and allowances and the number of loopholes in the system. ‘Transparency’ referred to the extent to which the tax system is designed to be easily understood and accessed. And ‘burden’ referred to the extent to which certain groups, such as businesses and families, may pay disproportionately more tax.
The Singapore group said ‘compassion’ should be included as a characteristic of a fair tax system. They thought the S’pore tax system was more compassionate.
Respondents in Singapore and Hong Kong had an overall positive view of the fairness of their tax regimes.
They ranked the two regimes tops, in terms of simplicity and transparency - agreeing that compliance requirements in their jurisdictions were clearly communicated.
That’s as compared to the view from respondents in the UK, Australia and Canada, who felt their regimes were less fair and somewhat complex. Respondents in the US felt the tax regime there was complex, but not necessarily unfair.
The results showed an overwhelming belief from all countries that it is the volume of directives, laws and regulations that has the greatest effect on tax complexity. ‘The message from our research is for governments to reduce the volume of laws, directives and regulations that contributes most to complexity,’ observed Professor Francis Chittenden, ACCA Professor of Small Business Finance at Manchester Business School, who wrote the survey report with colleague Hilary Foster.
‘There is a fundamental issue for governments around the world to decide the purpose and structure of tax systems, and importantly to communicate the rationale behind these decisions.’
Focus group discussions conducted by ACCA with members from the six countries also threw up interesting findings.
UK participants felt taxes in their country are unfair, too complex and lack transparency. They also said there is inadequate communication from the tax authorities - which is leading to a breakdown of trust in the system.
The US group felt the tax system was complicated and burdensome, but not necessarily unfair. The overall view of the Australian group was that their tax system is complex, with fairly high taxes and compliance costs.
The Hong Kong group believed that their tax rules are simple but that the way in which the tax authorities interpret them has created uncertainty and led to unfairness. They said commercial transactions are becoming more complicated and their tax system needs to keep up to stay equitable.
The Singapore group said that ‘compassion’ or ‘empathy’ should be included as a characteristic of a fair tax system. They thought that the Singapore tax system was more ‘compassionate’ compared to other systems in the region.
They said it was less aggressive towards taxpayers and was generally seen to be sympathetic towards the man on the street and empathetic with local culture and practices.
The report concludes that trust is crucial for a tax system to work in any country, that is, governments should create an environment in which citizens believe they have played a part in setting the system and that the system treats them with respect. More taxpayers will feel inclined to comply, reducing evasion and associated administrative costs.
ACCA also believes governments should explore the creation of flexibility in their tax structures to allow for a swift response to changing economic conditions.
Source : Business Times - 30 Jun 2008
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Buyers snap up 195 units in Singapore Bishan condo
IN A welcome departure from the generally quiet market so far this year, the latest property launch - of the 616-unit Clover by the Park - has generated sales of 195 units so far.
Sim Lian Group, which is developing the condo, said that as at 8pm last night, it had sold 195 out of the 308 units that were released for sale since last Friday’s official launch.
The 99-year leasehold condominium has large units, suites and penthouses.
The eight suites, of 3,057 sq ft each, were all snapped up, indicating that buyers were keen on larger units.
Buyers were mostly families upgrading from HDB flats. They picked up units priced between $907,000 and $2.68 million, or $599 per sq ft (psf) to $858 psf, said Sim Lian Land’s executive director, Ms Diana Kuik.
The average price worked out to be about $750 psf.
Ms Kuik said potential buyers thronged the showflat and some stayed so late that the developer closed the showflat only at midnight on Saturday and around 10pm last night.
However, about 100 units had already been sold by Thursday, following the development’s soft launch on Wednesday.
The property market has largely been quiet recently, as sentiment dipped drastically early in the year. Sales volume has plunged dramatically from the numbers registered during the boom times of last year. While the mood is still cautious, a few recent launches have registered encouraging sales.
Savills Singapore’s director of marketing and business development, Mr Ku Swee Yong, said: ‘Serious buyers were probably spoilt for choice this weekend, shopping among the few launches which are attractively priced.’
A week ago, the 99-year leasehold Dakota Residences in Dakota Crescent and the freehold The Amery in Telok Kurau were released for sale.
JOYCE TEO
Source : Straits Times - 30 Jun 2008
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Singapore Geylang Bahru flats get $32m facelift
By Jane Ng
TEN blocks of flats in Geylang Bahru have been given a new lease of life with the completion of upgrading works that included covered linkways and fitness stations, among other things.
Elderly residents who live in the 30-year-old Geylang Bahru Ville and Geylang Bahru Riverpoint estates also welcomed new sitting toilets and lifts that stop on every floor.
Madam Kong Ah How, 80, who has been living there with her husband for 36 years, said she is glad she no longer has to walk up two levels to reach the nearest lift.
She also spends more time at the void deck, now that there are more seats.
Her neighbour, Madam Koh Ah Wah, 84, said it is a breeze mopping the floor in the toilets with the newly tiled floor.
Other improvements include a children’s playground and fitness stations, upgraded block facade and outdoor landscaped areas.
Within the flats, residents had their bathroom floor and walls tiled, and existing squat toilets were replaced with new sitting ones.
Some blocks also got an added utility room or new full-length windows.
Minister for the Environment and Water Resources Yaacob Ibrahim, who officiated at the completion ceremony yesterday, encouraged residents to use the new facilities.
‘While the Government can spend the money to upgrade, ultimately it is you, the residents who can make the precinct vibrant with your active participation,’ he said.
The upgrading cost $31.9 million for both the precincts.
Source : Straits Times - 30 Jun 2008
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Should sale of organs be allowed?
Doctors and MPs give their take on organ transactions
By Shuli Sudderuddin
Organ selling should be allowed in a properly controlled system, and in fact this is long overdue, Associate Professor Lee Wei Ling, director of the National Neuroscience Institute, said yesterday.
‘People are dying of organ failure. And there are people who are healthy enough to donate their organs. It is ironical that the law at present punishes the very victims it is supposed to protect,’ she said.
She made this call when asked for her views on the first-ever kidneys-for-sale case, which came up in court last Friday.
Dr Lee has been championing organ selling since last year when she wrote in to The Straits Times Forum page.
She said yesterday that in Singapore, it is possible to ensure the donor is healthy enough to donate his organ without adverse medical consequences, and there is fair remuneration. Checks can be made to ensure the donor does not carry any diseases that can be transmitted to the patient through the transplanted organ.
‘In other countries, the donors are at a disadvantage without knowing it, and can get exploited. Singapore is the one place that can ensure that the donor is taken care of.
‘We should be proud of it. There are existing rules and regulations that are outdated and irrelevant to the current situation in Singapore. We should set out to change them and do what is right.
‘Every one of us has a duty as human beings to help others. People who may potentially be saved are dying, yet we still bury our heads in the sand and allow the suffering to go on? Of course, we should not break the law. But we should change the laws when they have become irrelevant. We should ensure that the person who is selling his organs is protected, and eliminate the middleman.’
She noted the existing market for organs mediated by a middleman.
‘We should set up a proper, competent system to ensure the safety of the donor and that the donor receives a fair sum of the money in exchange for his organ.’
Echoing her sentiments was Dr Lee Keen Whye, a consultant obstetrician and gynaecologist at Gleneagles Medical Centre.
‘As long as there is a willing buyer and seller, why not? If the seller does not feel exploited, who are we to judge? It’s more important to save lives first,’ he said.
Other doctors and MPs interviewed, however, disagreed. Dr Pwee Hock Swee, renal medicine specialist at Mount Elizabeth Hospital, felt that organ transactions should be purely altruistic.
Dr Lily Neo, an MP for Jalan Besar GRC, said that kidney transplants are ‘a big life- and-death operation and people should not be induced to part with a part of themselves for a financial reward’.
Dr Fatimah Lateef, an MP for Marine Parade GRC, feels that it is more important to raise the number of donors available. A price tag should not be put on human organs.
Ms Halimah Yacob, head of the Government Parliamentary Committee (GPC) for Health, was also not in favour of organ trading ‘because the poor and the weak will be the ones who have to give up their organs and this will lead to them being intimidated and harassed’.
Source : Straits Times - 29 Jun 2008
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Nassim Park Residences at Nassim Road - Singapore - District 10

Nassim Park Residence @ Nassim Road
Location: 15 – 21 Nassim Road
Tenure: Freehold
Description: Condominium development comprising two blocks of 5-storeys, and two blocks of 5-storey + attic residential units
Total Units: 100
Unit Types:
4 bedrooms - 3175- 7901 sqft
Penthouse - 6800-8000 sqft
Nested in one of the most desirable address of Singapore, a single collaboration of zone 10 * great proximity in the middle of the belt of the purchases of Singapore, the road of orchard and approvals first * between three internationally acclaimed creative spirits - Singapore based the architect Chan Soo Khian, the Japanese landscape gardener Shunmyo Masuno, and the draughtsman of French interiors Christian Liaigre * wide apartments luxuriously classified through installation of drunkard * equipped well with equipment with service with devoted caretaker
Facilities: Concierge, lap pool, wading pool, children’s play area, harmony garden, cabanas, clubhouse with function & dining room, lounge, library, spa, gym, yoga pavillion, and steam room
Singapore Property - Buy, Sell, Rent, Invest
Mindy Yong
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IR Residences at Novena - Singapore - District 11
The residences of IR is a chief of work of the contemporary architecture twenty-eight in rise
stages above a fascinating landscape of the courtesy with charm of Old World.
Located in the established residential field of Novena, the residences of IR has
the eight-minutes go starting from the station and right of the minutes of MRT of Novena from
Route de orchard, the central expressway (CTE) and expressway of island of pan (PIE0.
A series of stores, restaurants, restaurants occasional, course of food, supermarkets,
the banks and the hub of leisures are very with range of the hand.
Project Name = IR Residences
Developer = Novelty Group
Location=Novena
MRT=Novena
Land Size=21,810sqft
Tenure=Freehold
Description=28 stoery
Numbers of units=70 units
Types of units=2/3/3+1/4 bedroom penthouse
TOP =31/12/2012
A - 2br - 980sqft
B - 3br- 1346sqft
B2 -3br- 1313sqft
AP -3br PH -3175sqft lower
B1P- 4br PH -3746sqft lower
BP- 4br PH -3821sqft upper
A1-2br -1066sqft
B1- 3br- 1346sqft
AP- 3br PH -3175sqft upper
B1P- 4br PH -3746sqft upper
BP- 4br PH - 3821sqft
Community Features:
Barbeque Pit
Gymnasium
Security
Swimming Pool
Singapore Property - Buy, Sell, Rent, Invest
Mindy Yong
(+65)91002985
mindy@mindyyong.com
Shelford Suites at Shelford Road - Singapore - District 11
The series Shelford orders the picturesque sights of the greenery of nature, the lights of
city and over there. This truly exclusive condominium of free perpetual land and buildings is placed in the middle of
abundant tropical gardens of a private residential field. Each of the 77 apartments improves
with a private entry of elevator. The design of the condominium is a celebration of spacecreating
a direction of the expansible life.
It is located in a prestigious vicinity which is in easy access to excellent schools, dinner of fine and approvals of quality for your day labourers needs. What is more, its principal place is close to the botanical gardens, new line MRT of circle, As well as girdle purchases of road of orchard the central district of the businesses.
Project Name = Shelford Suites
Developer = CDL
Location = 16 Shelford Road
District - D11
MRT = Adam
Land Size= 76,565sqft
Tenure= Freehold
Type of Development =3 blocks of 5 Storey Condominium Development
Numbers of units=77 units
Types of units= 2/3&3/4 bedroom penthouse
TOP= 31/06/2011
Unit Type/Rms = 2 Bedroom -
No. of Units = 6 -
Size (sq ft) = 893
Unit Type/Rms = 3 Bedroom
No. of Units = 64
Size (sq ft) = 1,227-1,636
Unit Type/Rms = 3 Bedroom Penthouse
No. of Units = 1
Size (sq ft) = 3,584
Unit Type/Rms = 4 Bedroom Penthouse
No. of Units = 6
Size (sq ft) = 2,756- 4,112
Amenities nearby
Coronation Shopping Center,Serence Centre,Adam Road Food Centre. Raffles Girls Primary School, Nanyang Primary School , Nanyang Girl High School, Hwa Chong Institute, National Junior College, Hwa Chong International School.
Singapore Property - Buy, Sell, Rent, Invest
Mindy Yong
(+65)91002985
mindy@mindyyong.com
Beacon Heights at St Michael Road - Singapore - District 12
Beacon Heights @ St Michael Road
Street Name: St Michael Road
District / Estate: 12
Tenure = 999 years
Floor(s)/Storey = 28 storey
Type = 1+1 / 2+1 / 3 bedrooms / Penthouses
Number of Units = 212 units
Facilities: Floating GYM / Tennis Court / Swimming Pool / Jacuzzi
27th Floor Observation Deck
Full Condominium Status:
50m Infinity Lap Pool
Landscaped Pool
Clubhouse
Tennis Court
Observation Deck on level 27
Floating Gym
Convenience:
Minutes to Boon Keng MRT (3 Stops to Dhoby Ghaut MRT Interchange)
2 minutes to CTE & PIE
5 minutes walk to Whampoa Bus Interchange
Other Information:
CONDIDENTLY the most STUNNING residential building in the St Michael’s vicinity
Floor Types
Type A (3 bedroom, 100 sqm)
Type A1 (3 bedroom, 100 sqm)
Type B (1+1 bedroom, 62 sqm)
Type C (2+1 bedroom, 83 sqm)
Type C1 (2+1 bedroom, 83 sqm)
Type D (2+1 bedroom, 86 sqm)
Type E (3 bedroom, 103 sqm)
Type E1 (3 bedroom, 103 sqm)
Type F (2+1 bedroom, 187 sqm)
Type G (3 bedroom, 199 sqm)
Type H (2+1 bedroom, 131 sqm)
Type I (2+1 bedroom, 131 sqm)
Type J (3 bedroom, 169 sqm)
Type K (3 bedroom, 193 sqm)
Type L (3 bedroom, 147 sqm)
Type M (3 bedroom, 182 sqm)
Type N (3 bedroom, 154 sqm)
Singapore Property - Buy, Sell, Rent, Invest
Mindy Yong
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Parc Sophia at Adis Road - Singapore - District 09
Located Off Peace Centre, Cold storage close by. Near to Dhoby Ghaut MRT.
Nested in a serene enclave of lush greenery,three blocks of exclusive freehold residential precinct like no other. Featuring a modern tropical garden living of 152 stylish apartment, sited within luscious landscape of water and greenery.
extensive range of facilities with swim pool, gym, BBQ, social pool with jacuzzi, sauna and steam rooms, recreational terraces.
Maintenance fee - $220-$260 per month
Expected TOP: 31 Dec 2013.
Location = Adis Road
Property Size = 40739.07 ft²
Number of Units = 152
Property Tenure Freehold
Floor(s)/Storey = 7 storey
Whole Unit Size 473.00 ft²
Build in Area 473.00 ft²
zone district = 09
Plans of stage
Block 8
Type the type A1 (2 room to be slept, of has (2 room to be slept, sqm 78) sqm 68)
Type the type B1 (2 room to be slept, of B (2 room to be slept, sqm 71) sqm 68)
Type the type C1 (1 room to be slept, C (1 room to be slept, sqm 57) sqm 51)
Type the type D1 (1+1 room to be slept, D (sqm 1+1 room to be slept, 81) sqm 62)
Type the type E1 (1 room to be slept, E (1 room to be slept, sqm 51) sqm 44)
Type the type F1 (1 room to be slept, of F (1 room to be slept, sqm 51) sqm 44)
Type the type G1 (1+1 room to be slept, G (1+1 room to be slept, sqm 78) sqm 62)
Type the type H1 (1+1 room to be slept, of H (1+1 room to be slept, sqm 67) sqm 58)
Block 10
Type (2 room to be slept, sqm 68) the type A2 B2 (2 room to be slept, sqm 78)
Type (2 room to be slept, sqm 68) the type B3 C2 (1 room to be slept, sqm 64)
Type (1 room to be slept, sqm 51) the type C3 D2 (1+1 room to be slept, sqm 79)
Type (1+1 room to be slept, sqm 62) the type D3 E2 (1 room to be slept, sqm 47)
Type (1 room to be slept, sqm 44) the type E3 F2 (1 room to be slept, sqm 47)
Type (1 room to be slept, sqm 44) the type F-3 G2 (1+1 room to be slept, sqm 68)
Type (1 room to be slept, sqm 62) the type G3 G4 (1+1 room to be slept, sqm 62)
Type H2 (1+1 room to be slept, sqm 58)
Block 12
Type (2 room to be slept, sqm 89) the type A3 A4 (2 room to be slept, sqm 67)
Type (2 room to be slept, sqm 99) the type B4 B5 (2 room to be slept, sqm 68)
Type (1 room to be slept, sqm 54) the type C4 C5 (1 room to be slept, sqm 51)
Type (1+1 room to be slept, sqm 62) the type D4 E4 (1 room to be slept, sqm 47)
Type (1 room to be slept, sqm 44) the type E5 F4 (1 room to be slept, sqm 47)
Type (1 room to be slept, sqm 44) the type F5 G5 (1+1 room to be slept, sqm 62)
Type H3 (1+1 room to be slept, sqm 58)
Singapore Property - Buy, Sell, Rent, Invest
Mindy Yong
(+65)91002985
mindy@mindyyong.com
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